Marketing Analyst (223)

Lyris Technologies and EmailLabs are successful software companies located in Emeryville and Menlo Park respectively. Founded in 1994 and 1999, both companies have been profitable for many years and are now publicly owned by the J.L. Halsey Corporation.

Lyris and EmailLabs take pride in the successes we’ve attained so far.  Our products have each received significant industry recognition. As well, in 2005, EmailLabs was named to Inc.’s 500 Fastest Growing Companies in the U.S. and the year before, Lyris was named one of the 50 Fastest Growing Companies in the Bay Area by the East Bay Business Times.

We're looking for a Marketing Analyst to join our team! 

Job Responsibilities

• Provides analyses and reports that enable marketing managers and sales people to optimize future campaigns
• Facilitate tracking, reporting and back-end statistical analysis of multi-channel direct sales and marketing initiatives to identify key variables impacting ROI
• Model and segment existing customer database, assisting in the implementation of cross-selling, win-back, retention and loyalty campaigns
• Develop customer profiles based on purchase behavior that can be used for future targeted marketing programs and promotions
• Monitors and reports on attrition and renewal patterns
• Query and retrieve customer data, conducting complex analyses, investigations and evaluations to determine product performance; recommend pricing adjustment, product additions or limitations
• In conjunction with marketing managers, drive the creation, execution, and optimization of automated marketing campaigns targeted the Lyris installed base
• Effectively use Web analytics tools to monitor traffic to Lyris web properties and optimize Lyris Web marketing as part of the overall marketing mix

Qualifications

• Outstanding analytical skills
• High comfort devising and maintaining integrated tracking methodologies, and more importantly, the ability to identify and act upon key findings and trends
• 1-3 years marketing experience within software/technology industry
• Team player with excellent project management as well as interpersonal and organizational skills
• Exceptional verbal and written communication skills
• Highly organized and detail oriented
• Ability to juggle multiple tasks and perform under pressure/deadlines
• Web marketing or online marketing experience
• Bachelor's degree in Business, Marketing, or Statistics preferred

Compensation: Competitive salary, bonus, and benefits
Timeframe: Immediate start for a full-time, permanent position

How to apply:

• Write a targeted cover letter that demonstrates you have visited our Web site and understand what we do. How would you make a positive contribution to our business?
• Please reference job #223 in your cover letter and email it along with your resume to jobs-adm@lyris.com.

  AA/EOE