Marketing Research Manager (227)

Lyris Technologies and EmailLabs are successful software companies located in Emeryville and Menlo Park respectively. Founded in 1994 and 1999, both companies have been profitable for many years and are now publicly owned by the J.L. Halsey Corporation.

Lyris and EmailLabs take pride in the successes we’ve attained so far.  Our products have each received significant industry recognition. As well, in 2005, EmailLabs was named to Inc.’s 500 Fastest Growing Companies in the U.S. and the year before, Lyris was named one of the 50 Fastest Growing Companies in the Bay Area by the East Bay Business Times.

We're looking for a Marketing Research Manager to join our team! 

Job Responsibilities

• Oversee customer research: target market segment needs and preferences, pricing, buying behaviors, etc
• Drive internal company primary market research to understand attitudes and needs of employee base
• Provide expertise internally on primary research methodologies
• Build and maintain strong partnerships with 3rd party research firms to ensure quality research
• Manage in-house research resources and Market Research budget to achieve successful completion of goals and objectives
• Design and implements primary research studies on customer needs, behaviors and attitudes
• Work closely with the market segment teams and provides research advice and services
• Develop, implement, and maintain a process for ongoing brand measurement, tracking and reporting
• Compile, analyze, and synthesize data as well as report on Lyris’ and competitors’ brand positioning, strengths and weaknesses
• Compile secondary and/or primary research, analyze and synthesize the results, as well as write/present reports and recommendations as required
• Reports finding appropriately to the most senior levels of the organization
• Set and manage market research budget and ensure that Lyris operates successfully within this budget

Qualifications

• Strong grasp of primary research methodologies: must be able to grasp and synthesize business implications of research findings and communicate these with confidence
• Strong organizational skills coupled with sense of urgency
• Strong conceptual and analytical skills
• Strong team player and ability to collaborate
• Knowledge of the technology/software industries is a key asset
• Proficiency in basic statistical methods and tools (SPSS) is mandatory along with a demonstrated competency and/or strongly desire to learn more advanced analytical methods (conjoint models, discrete choice, perceptual mapping, etc.)
• Strong communication skills; both written and spoken
• 3+ years experience as primary market researcher and analyst
• Graduate degree (preferred) with specialty in marketing, psychology, sociology or other, demonstrating strong background in consumer and customer research, brand research and analysis

Compensation: Competitive salary, bonus, and benefits
Timeframe: Immediate start for a full-time, permanent position

How to apply:

• Write a targeted cover letter that demonstrates you have visited our Web site and understand what we do. How would you make a positive contribution to our business?
• Please reference job #227 in your cover letter and email it along with your resume to jobs-adm@lyris.com.

  AA/EOE