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Politics & Government

You’re a campaign manager or other high-level political manager and you have a campaign to run.

Now imagine that…
…your campaign used email as effectively as top marketers do.
…direct mail was utilized to drive traffic to your campaign website and that you could then track what pages these voters looked at.
…you could target your constituents with different direct mail and email messages.

Imagine further that you could track voter movement through your website and replies to your emails and that you could find the best combinations and sequences of messages to move them to contribute or volunteer.

Imagine all this — and then imagine if the technology to create this campaign of tomorrow existed right now. It does.

Lyris ListManager email campaign software and list management technology allows you to automate and streamline the process of sending emails, segmenting your database, testing different content, subscribe and unsubscribe requests, and other email campaign necessities. If you’re sending email, you need Lyris.

Lyris has the technology to put your
email campaign into high gear.

If you use email, you will benefit from Lyris’ tools and features:

Create, send, manage

Manage your entire email program, getting the word out to all your supporters and swaying the fence-sitters
Easily send emails, action alerts, fundraising requests, and electronic newsletters
Create and send personalized content for greater impact

Segment, test, and automate

Segment your audience based on demographics or behavior (for example, if they opened your email, clicked through to your website, or made a contribution)
Set up A/B split tests to test different subject lines or content
Set up triggers, so when people contribute, you can send an automatic thank-you message
Automate the timing of mailings based on recency limits (when did you last hear from the recipient) and frequency limits (how often do you hear from the recipient)