2007

• 11/30/07: Gilbane: Hot Banana is Top Banana for Usability, Integration
  CMSWire - San Francisco
  More than 20 top Web CMS products were surveyed, and Lyris' flagship product came out tops in "interaction with other systems" and "application design...
• 11/19/07: Lyris Rounds Out HQ Dashboard With PPC Management Tool
  Mediapost.com, NY
  by Tameka Kee, Monday, Nov 19, 2007 7:15 AM ET LYRIS HAS ROLLED OUT BID Hero--a paid search campaign management tool and the latest feature bundled into its ...
  
• 11/16/07: Lyris introduces Lyris HQ integrated marketing platform, announces ...
  BtoB Magazine, NY
  Lyris, formerly known as JL Halsey, announced it has launched Lyris HQ, an on-demand marketing platform that integrates e-mail, Web analytics, ...
  
• 11/16/07: Lyris to Combine E-Mail Marketing with Other Online Tools
  Marketing Vox News 
  Lyris is launching a new platform that enables clients to manage email and other online marketing from a single interface. Lyris HQ brings together email ...
  
• 11/16/07: Lyris Launches BidHero PPC Solution
  WebProNews - Lexington, KY
  At the end of October, JL Halsey Corporation changed its name to Lyris, Inc. On Tuesday, the company partnered with Trellian. And now it's released a PPC ...
• 11/15/07: Lyris Looks Beyond E-mail with Ad Management Combo
  ClickZ News, NY
  By Matthew G. Nelson, The clickz Network, Nov 15, 2007 Looking to leave its e-mail marketing-only image behind, Lyris is releasing its online marketing ...
• 11/15/07: First Take: Lyris HQ
  David Daniels, Jupiter Research Analyst Weblogs
• 11/7/07: JL Halsey Decides A (Name) Change Would Do It Good
  CMSWire - San Francisco, CA
  Louis Rivera, the company's president and chief executive officer, gave the following statement: "Lyris HQ will provide an integrated, single sign-on ...
• 8/29/07: SPF checks are a growing part of deliverability authentication
  DM News - New York, NY, USA
  The Lyris' EmailAdvisor ISP Deliverability Report Card for Q2 2007 measured the delivery path of more than 436000 permission-based e-mail marketing messages
  
• 8/28/07: One in Four Messages Trashed, And It’s Your Fault
  Direct Mag
• 7/26/07: ISP policies make reputation key to e-mail deliverability
  BtoB Magazine - New York, NY, USA
• 7/19/07: Google Gives Newspapers Shot in Arm With Ad Service
  E-Commerce Times
• 6/26/07: J.L. Halsey plans name change
  East Bay Business Times
  J.L. Halsey Corp. will seek shareholder approval to change its name to Lyris Solutions Inc., the company said Tuesday.
• 6/5/07: Content of marketing emails is not key trigger for ISP spam filters
  E-consultancy (press release) - London,England,UK
  This is the primary finding of the Lyris EmailAdvisor ISP Deliverability Report Card for Q1 2007, a quarterly research study that monitors deliverability ...
• 6/3/07: E-mail Deliverability Report Card: Permission Isn't Enough
  ClickZ News - New York,NY,USA
  The findings, part of the latest Lyris EmailAdvisor ISP Deliverability Report Card, show that ISPs in Canada present marketers with even more of a challenge ...
• 6/3/07: Content not the main culprit for email non-deliverability
  BizReport - USA
  Lyris Technologies recently released findings from their EmailAdvisor ISP Delivery Report Card Q1 2007, which appears to debunk myths that recipient's ...
  
• 6/01/07: Study: Email Deliverability Still a Challenge, but Content Not ...
  Marketing Vox News - USA
  Contrary to the widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris ...
• 5/31/07: Those Images May Get Your E-mailed Blocked
  Multichannel Merchant - Stamford,CT,USA
  Of the 25 ISPs tracked by Lyris' EmailAdvisor Report Card, some of the best-known names have the highest rates of delivering permission-based e-mail into...
• 5/31/07: Lyris study finds reputation, not content, key to deliverability
  BtoB Magazine - New York, NY ,USA
  According to Lyris Technologies' EmailAdvisor ISP Delivery Report Card Q1 2007, reputation is the No. 1 factor that ISPs use when processing your e-mails.
  
• 5/29/07: Those Images May Get You Blocked: Lyris
  Direct Mag
• 5/9/2007: Transactional e-mails: the chocolate mousse torte of your marketing
  DM News - New York, NY, USA
• 5/2007: Outlook 2007: One small misstep for Microsoft, one giant leap back for e-mail marketing
  Greentree Gazette
• 4/30/2007: Never Get Junked Again
  iMedia Connection
• 3/22/2007: JL Halsey to focus on multichannel
  DM News - New York,NY,USA
• 3/21/2007: Looking at e-mail in Outlook 2007
  DM News - New York,NY,USA
  
• 3/14/2007: The engaged customer: One answer to the deliverability challenge
  DM News - New York,NY,USA
• 3/7/2007: Outlook 2007 creates e-mail rendering challenges
  DM News - New York, NY ,USA
• 3/5/2007: Don't Let Outlook 2007 Sink Your Email
  iMedia Connection
  
• 3/1/2007: Lyris EmailAdvisor Supports Outlook 2007
  Computing News - Minsk, Belarus
• 2/28/2007: How To Win The War With Spam
  Practical Ecommerce (subscription) - Grand Junction, USA
• 2/28/2007: Lyris and Pivotal Veracity Outlook 2007 rendering
  DM News - New York, NY, USA
  
• 2/27/2007: Charity or Business Model? Aligning Corporate Social Responsibility with Your Email Marketing
  Adotas
• 2/16/2007: 3 Ideas for Better Subject Lines
  iMedia Connection
• 2/5/2007: The Secret to Email Marketing: ISPs
  iMedia Connection
• 2/2/2007: Have a 'super' promotion: Planning and executing event-based marketing
  BtoB Magazine
• 1/30/2007: Net-a-porter appoints email marketing firm Lyris
  New Media Age
• 1/30/2007: Less is More for Net-A-Porter
  Xtvworld
• 1/25/2007 How Ice.com maintains high conversion rates with higher-priced offers
  Internet Retailer
• 1/22/2007: Ice.com converts customers with e-mail
  DM News
• 1/3/2007: The Seven Best Ways to Boost Deliverability in 2007
  ClickZ

2006

• 12/18/06: iMedia Connection - Holiday Email Worst Practices
• 12/5/06: CRM Buyer - How Sophisticated Is Your Behavioral Segmentation?
• 11/21/06: Living I.T. - Why email marketing can be good for you
• 11/16/06: DM News - Targeting is ready to take off: Lyris UK
• 11/14/06: DM Bulletin - Email Marketing: E-customers for keeps
• 11/9/06: CRM Today - Lyris Ranks High in Overall Business Value
• 11/08/06: Direct Marketing International - Europeans Beat Americans on Email Delivery
• 10/30/06: Netimperative - Sector Report: Advanced Email Strategies
• 10/27/06: Netimperative - The Elusive Value of the “Industry Benchmark”
• 10/22/06: NMK - Elusive Email Industry Benchmarks
• 11/9/06: CRM Today - E-Mail Marketing Authority Ranks Lyris Technologies High in Overall Business Value and Market Suitability
• 10/3/06: Help Net Security - Gmail smartens up about spam
• 10/3/06: TechWeb - Gmail Smartens Up About Spam
• 10/2/06: New York Times - (Login Required): Google's Gmail Learns How to Spot Spam
• 10/1/06: Computing News - Lyris Study Finds False Positive Filtering Growing
• 9/29/06: CRM Today - False Positive Filtering Growing Among Major Email Service Providers
• 9/29/06: E-Commerce Times - China E-Commerce Giant Alibaba Taps Lyris for E-Mail Marketing
• 9/28/06: ENN.net - "A large number of e-mails are still being wrongly tagged as spam by service providers..."
• 9/25/06: Adotas - Alibaba.com Adopts Lyris Email Marketing
• 9/25/06: Computing News - Alibaba.com Teams Up with Lyris to Improve Email Communication
• 9/22/06: DMNews - Lyris Upgrade Features Yahoo Maps Function
• 8/24/06: DMNews - Engagement 2.0: Beyond Opens and Clickthroughs
• 8/23/06: CMS Wire - Web CMS Acquisitions: Hot Banana
• 8/23/06: iMedia Connection - JL Halsey Buys Clicktracks & Hot Banana
• 8/22/06: DMNews - J.L. Halsey Corp. Buys ClickTracks and Hot Banana for $17.3M
• 8/22/06: SearchNewz - ClickTracks Merges, Now Offers Services Including SEO
• 8/22/06: Santa Cruz Sentinal - ClickTracks to merge, hire more employees
• 8/22/06: MediPost - JL Halsey Continues Buying Spree
• 8/22/06: ClickZ - Halsey Goes Beyond E-mail With Two Acquisitions
• 8/21/06: Internet Financial News - Web Analytics Firm ClickTracks Acquired
• 8/17/06: DMNews - Kensington Replaces In-House E-mail With Lyris
• 8/15/06: TMCnet - Customer Relationship Main Focus in Kensington's Selection of Lyris' ListManager 9.0
• 8/02/06: MediaPost - Your E-mail: Habit-Forming Or Ho-Hum
• 7/26/06: Rossiter & Co - UK Email set to grow by 20% in 2006
• 7/25/06: E-Consultancy - Email Services market to grow 20% in 2006
• 7/24/06: Multichannel Merchant - New Products: July 2006
• 7/19/06: iMedia Connection - Email Marketing: What to Measure
• 7/13/06: BtoB - U.S. gross deliverability rates lag Europe
• 7/7/06: BtoB - U.S. e-mail deliverability rates in Q1 lag Europe’s, study finds
• 7/5/06: DMNews - Lyris Plants Flag in British Market
• 7/5/06: NetImperative - Lyris applies Web 2.0 to email marketing
• 7/3/06: MediPost Publications - Rich Media E-mail—Alive or Dead?
• 7/1/06: Media Buyer Planner - Lyris: U.S. Email Deliverability Rates Lag Europe's
• 6/28/06: DMNews - Lyris Releases Deliverability Findings in Q1 '06 Report
• 6/28/06: Marketing Vox - Lyris: U.S. Email Deliverability Rates Lag Europe's
• 6/27/06: Austin Business Journal - Lyris Technologies opens Austin office
• 6/08/06: BtoB Online - Making sure prospects, customers see your e-mails by Karen J. Bannan
• 6/06/06: Target Marketing - To Each His Own E-mail By David Dabbah
• 6/05/06: iMedia Connection - Email Split Test Success by Wendy Roth
• 5/30/06: Media Post - (Registration Necessary) Four Deadly Sins Of E-mail Design
• 5/19/06: Destination CRM - Lots of Character: Lyris's Upgraded Campaign Tool
• 5/19/06: ClickZ - The End of Page Views and Impressions? by Pamela Parker
• 5/18/06: iMedia Connection - Lyris Email Mktg Evaluation Product
• 5/17/06: Opensource Magazine - AJAX-Based Lyris ListManager 9.0 Sets New Standard In Email Marketing
• 5/17/06: DM News - Lyris Debuts ListManager 9.0 for Audience Engagement Measurement
• 5/17/06: MediaPost - Lyris Launches Enhanced ListManager
• 5/17/06: Marketing Vox - Lyris Launches ListManager 9.0
• 5/17/06: BtoB - Lyris launches ListManager 9.0
• 5/16/06: Marketing Profs - Lyris Launches ListManager 9.0
• 5/16/06: DirectMag - Lyris Unveils ListManager 9.0
• 5/16/06: DMA - Lyris ListManager 9.0 Sets New Standard in E-Mail Marketing with Advanced Functionality
• 5/16/06: Magilla Marketing - Lyris Unveils ListManager 9.0
• 5/15/06: ClickZ - How Powerful is E-Mail by Jeanniey Mullen
• 5/8/06: iMedia Connection - Is the End of Email Marketing Near? By Wendy Roth
• 4/25/06: Wisbusiness.com - IMS: Email Marketing Solution to Promote NPE 2006
• 4/04/06: E-Commerce Times - E-Mail Marketers See Less Bounce to the Ounce
• 3/27/06: EmailInsider - Cool New Toys For E-mail Marketing
• 3/22/06: DM News - Commercial E-Mail Does Its Job, Lyris Study Finds
• 3/21/06: DMA - Lyris Technologies: 51% Internet Users Make Purchases via Opt-In E-Mail; 44% Purchase via Online Ads
• 3/09/06: iMedia Connection - Lyris Opt-In Commercial Email Study
  by Roger Park
• 3/08/06: DM News - Consumers Use Work E-Mail Less
  Christine Blank
• 3/8/06: ClickZ - Most Opt-In E-Mail Sent to Web-Based Accounts
  by Enid Burns
• 3/06/06: ElectricNews.net - E-mail marketing delivery rates rising
  by Ciara O'Brien
• 3/02/06: UST Bulletin Today - IRT updates the campus community on webSPACE Project Community
• 3/01/06: iMedia Connection - Lyris: Email Delivery Study
• 3/01/06: Internet Retailer - Q4 e-mail delivery rates increase to 89%, Lyris says
• 3/01/06: Marketing Vox News - Lyris: Email Delivery Rates Increase
• 2/28/06: The Hosting News - Permission-Based Email Delivery Rates Are on the Rise
• 2/23/06: Campus Technology - U. Wisconsin Offers Faculty Free Email List Manager
• 2/13/06: Slashdot - Circumventing CAN-SPAM
• 2/13/06: iMedia Connection - The Letter of the CAN-SPAM Law by Wendy Roth
• 2/2/06: WebProNews - AOL Phases Out Enhanced Whitelist
  by Jason Lee Miller
• 2/1/06: DM News - Senders Protest AOL E-Mail Changes
  by Christine Blank
• 2/1/06: ClickZ - Delivery Woes? Try This Five-Step Program
  by Kirill Popov and Loren McDonald
• 01/05/06: Technology News - The Blurry Line Between E-Mail Marketing and Spam
  By Jay Lyman
• 01/05/06: WebProNews - Spam, But Not Spam; 10 Email Mktg. Must Dos
  by Jason Lee Miller

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