Lyris Releases ListManager 6.1 Email Software

Latest version adds viral marketing, new discussion group interface

Berkeley, CA - 28 January 2003 - Lyris Technologies announced today the release of ListManager 6.1, the latest version of its industry-leading email marketing software. ListManager 6.1 adds viral marketing features to help boost customer acquisition, as well as a completely updated discussion group and message archive interface.

"Viral marketing boils down to a simple truth: most people sign up for a list at the recommendation of a friend or coworker," said Lyris CEO John Buckman. "With ListManager 6.1, list owners can actively encourage their members to invite their friends to a list, as well as to pass along messages they liked."

Designed for permission-based list owners, ListManager's new refer-a-friend technology is unique in facilitating membership growth while simultaneously safeguarding a list's opt-in integrity. Moreover, the technology tracks the success of an individual referral all the way to the friend's resulting open, clickthrough, and subscription request.

ListManager 6.1 also includes a completely redesigned interface for public discussion groups and message archives. "Email lists are for more than just marketing -- they help people share ideas and work together," said Buckman. "This new interface makes viewing and sharing past emails easier and more intuitive."

ListManager 6.1 runs on Windows, Linux, and Solaris SPARC, and is compatible with Oracle, Microsoft SQL Server, and other major databases. A hosted ASP service is also available. For more information, visit: http://www.lyris.com/products/listmanager/.