Lyris Client Takes Gold at "Pollie" Awards

Berkeley, CA — February 22, 2005 — Lyris client New Media Communications has been awarded gold-level recognition in the category of email and viral marketing at the 2005 Pollie Awards—an annual ceremony honoring excellence in political communication.

The Ohio-based marketing firm worked with members of Lyris’ Professional Services team to create advanced email marketing initiatives for the Bush-Cheney 2004 presidential campaign—including a web form that allowed non-technical users to create sophisticated conditional content in email messages.

"Using ListManager's advanced personalization capabilities, New Media Communications was able to generate sophisticated newsletters with content targeted specifically to each recipient," explains Lyris Director of Technology Jeffrey Rothman. "Working together, we were also able to hit delivery speeds of over one million messages per hour, even with a high level of personalization."

In order to include custom items such as maps to the recipient’s polling place directly in the body of email messages, New Media’s databases were linked directly to ListManager—Lyris’ best-selling email marketing software application. Other innovations included an embedded voter registration form, and one that allowed users to forward the message to five friends on the spot.

"Because we specialize in cutting-edge, interactive Internet services, we have advanced requirements" explains Mike Connell, President and CEO of New Media Communications. "Lyris offered us the right combination of high-performance products and knowledgeable in-house expertise to meet our complex needs."

The Pollie Awards are given annually by the American Association of Political Consultants — a Washington D.C.-based bipartisan organization of political professionals that work from the local to the federal level. Other Pollie honorees included Ken Mehlman for his management of the Bush-Cheney presidential ticket, and the newly installed Ukranian President Viktor Yushchenko and Aristotle International as "International Campaign Team of the Year."

The full list of Pollie honorees can be found here.

About Lyris:

Lyris Technologies is the developer of ListManager and ListHosting, the world’s best email marketing software and services. Over 4,000 businesses—from Fortune 500 corporations to fast-growing startups—rely on ListManager and ListHosting for high-performance email campaign management and analytics. Founded in 1994, Lyris has been named one of the fastest growing companies in the Bay area for two consecutive years. For more information, visit http://www.lyris.com.

About New Media Communications:

New Media Communications is a high-tech marketing firm using the latest computer technology to create interactive, functional and visually engaging Internet products and services. Under the leadership of Mike Connell, New Media Communications has been on the leading edge of Internet and database development since 1994. The company builds sophisticated websites and applications that inform, inspire, teach, persuade, motivate and mobilize key audiences. For more information, visit http://www.technomania.com