Lyris Releases ListManager 7.0 Email Software

Major new version includes purchase tracking, customer interest analysis

Berkeley, CA - 7 April 2003 - Lyris Technologies announced today the release of ListManager 7.0, the latest edition of its industry-leading email marketing software. Version 7.0 includes a new "Enterprise" feature set that enables advanced email marketers to track purchases, analyze customer interest, and monitor Web site traffic.

"We wanted to help major email marketers measure the impact of their messages all the way from inbox to Web site to sale," said Lyris CEO John Buckman. "With ListManager 7.0, marketers can finally 'close the loop' on their email campaigns, using our interest and purchase tracking to optimize their messages and track return on investment."

Version 7.0 also includes dozens of new, pre-built reports to track mailing results; template builders for easy, uniform content creation; and a content checker to help avoid words or expressions that can trigger anti-spam filters.

"We recommend Lyris products to our clients because they are both sophisticated and easy to use," said David Fry, President and CEO of Web services firm Fry, Inc. "ListManager 7.0's new purchase tracking capability can be used by our clients to generate increased online sales."

Fry client Godiva Chocolatier is already using ListManager to communicate more effectively with its customers. "We're very pleased with the results of Lyris ListManager," said Beth Brown, Godiva's Director of Interactive. "Email marketing is critical to our efforts to increase sales and improve customer service. With Fry's help, our email campaigns provide customers with information that's timely and reflects their interests."

ListManager is the world's best-selling email marketing software. The product runs on Windows, Linux, and Solaris, and is compatible with Oracle, Microsoft SQL Server, and other major databases. For more information, visit: http://www.lyris.com/products/listmanager/.