Mammoth Resorts Lifts Customer Communications

BERKELEY, Calif.—(BUSINESS WIRE)—June 27, 2005—When the world-renowned vacation destination Mammoth Mountain Resort decided to bring their email list management in-house, they did their homework first. "We needed a software package that was flexible enough to work well with our existing infrastructure," said Mammoth Mountain Resort Lead Web Developer Marc Fathauer. "We also needed the power and speed to get our condition reports and other time-sensitive event information out quickly and reliably."

"As a big resort, we end up with a lot of customer data," says Fathauer. "Retail, rental, email, online profiles, lodge stays...we really wanted to work with it all in a much more integrated way. And since so much of our data is time-sensitive we needed something that could get things out fast."

That's why Fathauer turned to ListManager from Lyris® Technologies, world-class developer of email marketing software and services, and a subsidiary of J.L. Halsey (OTCBB:JLHY). "ListManager has been absolutely great for us," he continues. "It's really good at letting us move data in and out of it and we use that data in our backend SQL systems. We also accumulate and track it with Crystal Reports. ListManager makes this incredibly quick and easy."

Lyris ListManager's advanced targeting tools, as well as its open database access and customizable API features provide the email list management firepower Fathauer was looking for. "When someone books a room with us," he explains, "the email they receive shouldn't just confirm their upcoming stay, it should also let them schedule a tee time or a lesson, buy lift tickets, or rent equipment."

About Lyris Technologies Inc.

Lyris Technologies is the developer of Lyris ListManager, the world's best-selling email marketing software. Over 5,000 businesses — from Fortune 500 corporations to fast-growing startups — rely on ListManager and its online alternative, ListHosting, for high-performance email campaign management and analytics. Lyris also offers the MailShield software suite for spam protection, and MailEngine for fast, efficient email delivery. For more information, visit http://www.lyris.com.

About Mammoth Mountain Resort

Mammoth Mountain Resort augments the staggering beauty of the Eastern Sierra Mountain Range with 27 lifts, 150 trails, and an average yearly snowfall of 384 inches. As a world-class all-season resort it enjoys a standout reputation among skiers and snowboarders all over the world, as well as a growing crowd of summertime golfers, mountain bikers, and fly fishers.