Lyris Takes the Guesswork out of Email Marketing;
Web 2.0 Technology Brings New Sophistication to Audience Engagement

LONDON—July 3, 2006--Email marketing software company Lyris Technologies has expanded its business with the opening of a UK office. The first task of the London-based operation will be to launch Lyris ListManager 9.0 into the UK market. The sophisticated new tool has been developed on the advanced technology principles of Web 2.0 and will assist marketer to maximise the potential of their email campaigns.

UK customers will benefit from advanced A/B split testing to determine the version of an email that will be most successful with its target audience. They will also profit from the fastest send out speed in the UK — ListManager can handle 500,000 emails per hour.

ListManager 9.0 evaluates the effectiveness of an email campaign in captivating its audience, far ahead of the traditional count of opens, clicks and conversions. An index is created, against which the effects of revisions and new programmes can be measured and content optimised to increase response to information distributed.

In addition, ListManager provides a 'dashboard' that summarises at a glance the results of all mailings. Users can instantly check the "health" of their member lists and from there replicate successful activity or rectify programmes where subscribers are shrinking.

Andrew Robinson, managing director, Lyris UK, comments: "ListManager 9.0 has been designed so that customers can continually test, measure and analyse their email campaigns from every conceivable angle. From there they can truly understand how to communicate most effectively with each niche sector of their target audience, thereby promoting genuine and effective customer relationship management."

Luis Rivera, CEO of Lyris Technologies says: "The UK is a strategically critical market for Lyris, and we now have the foundations in place to ramp up our operations in the region. With its combination of highly sophisticated technology and easy-to-use interface, ListManager 9.0 is the ideal tool to demonstrate our commitment to current customers, as well as attract new ones."

Founded in 1994 in the USA, Lyris has operated remotely to provide its products and services in the UK for three years, winning business with customers including Arsenal Football Club and VNU Business Publications.

About Lyris Technologies

Founded in 1994, Lyris Technologies provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Its suite of products, led by flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Its commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market. Headquartered in Emeryville, California, Lyris Technologies, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY - News) and has UK offices in London. For more information, please visit www.lyris.co.uk