Lyris VP to Discuss New Email Marketing Strategies at eTail 2005

Lyris to Host the eTail Express Annual Cocktail Party along with MSN, Paypal, Checkfree,
and Avenue A/Razorfish, among others

BERKELEY, CA — July 19, 2005 — Lyris® Technologies, developer of world-class email marketing software and services, and a subsidiary of J.L. Halsey ( JLHY.ob), today announced that vice president of deliverability Robb Wilson will speak as part of a panel at the 2005 eTail Show to take place in Philadelphia August 2, 2005, 2:30PM. Wilson joins marketing executives from Home Depot and Nine West/Jones Apparel Group to discuss the latest, most effective email marketing strategies in use by the retail industry, such as:

• Leading-edge methods for maximizing ROI through email
• Using email to increase conversion rates and shorten the sales cycle
• Integrating online with offline methods for seamless customer communications
• Ensuring buying behavior is captured and customer information updated
• Tracking and translating customer behavior back into profitable programs
• The most innovative and effective email strategies in use by retail companies today

Continuing the eTail tradition of fun networking in unique settings, Lyris will sponsor the “eTail Express,” an event that takes attendees on an unforgettable journey through the historic neighborhoods of Philadelphia while enjoying fabulous food and cocktails. This is the official eTail cocktail party of the show, and everyone who is anyone in retail is there! Other sponsors include MSN, Paypal, Checkfree, and Avenue A/Razorfish, among others.

One of the true thought leaders in email marketing, Robb Wilson is the vice president of deliverability for email marketing solutions pioneer Lyris Technologies, as well as a former vice president of high-profile marketing firm Quris. In addition to his more than 12 years of experience in the development of email software and digital hardware, Wilson has consulted with several major brands to improve email performance and deliverability. He has served in leadership roles for the Association for Interactive Marketing's Council for Responsible Email, as well as the Email Processing Industry Alliance.

About Lyris Technologies

Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris’ flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service.