Lyris Wins "Fast 50" Award

BERKELEY, CA - July 27, 2004 - Lyris Technologies, developers of the world's best-selling software for email marketing, announced today that it has been named to the East Bay Business Times' list of the "50 Fastest Growing Private Companies" in the region. Lyris ranks twelfth on the list with a three-year growth record of 140% and after-tax profitability of greater than 26%, leading it to a first place tie in that category.

Lyris Technologies, founded in 1994, is one of the foremost developers of commercial email management software and services. A pioneer in the email marketing space, Lyris is the maker of Lyris ListManager, the world's best-selling email marketing software. Lyris' full line of email management, delivery, and filtering applications is used by more than 4,000 businesses and organizations, including such household names as H.J. Heinz Co., Frederick's of Hollywood, and Warner Brothers Music.

"For the last ten years, Lyris has had a consistent vision of developing the best email software available. We've continued to innovate year in and out, while maintaining a strong connection to our core technical competencies and independent business roots," said Steven Brown, COO for Lyris Technologies. "Even as we're grown in numbers, one aspect of our company culture has held fast: skilled, knowledgeable employees who come in every day empowered to do their jobs well."

East Bay Business Times, a publication of American City Business Journals, Inc., ranked privately held companies in its "50 Fastest Growing Private Companies" competition. Participating companies must have had at least $200,000 in FY 2001 revenue, and the accounting firm of Blanding Boyer & Rockwell, LLP, verified their financial information.

Among Most Profitable

Of all "50 Fastest" companies reporting their profitability, Lyris Technologies was among the most successful. Lyris was one of only two businesses reporting after-tax profit margins greater than 26%, and the only business in the top 20 rankings with such solid performance.

"Managing our bottom line responsibly isn't just good sense; it helps us attract new customers, who take confidence in Lyris' financial strength," Brown noted. "Businesses investing in six-figure email marketing software expect long-term support and consistent new product development, and our finances allow us to do that well."

The "50 Fastest Growing Private Companies" ranking is detailed in a supplemental issue of the East Bay Business Times. For more information, please contact Lyris Technologies.