Lyris Technologies Introduces Consulting Services to Help Installed Software Clients Maximize Email Deliverability

New Service Packages Offer Comprehensive Deliverability Expertise and Technical Assistance, So Companies Using Installed Software Don’t Have to Go it Alone

EMERYVILLE, Calif.—Lyris® Technologies (http://www.lyris.com), a leading provider of email marketing solutions from J.L. Halsey (OTCBB:JLHY), today launched a suite of Deliverability Solutions – packages of consulting services provided by the company’s deliverability experts, designed to give clients the information and tools they need to monitor, manage and maximize email deliverability through the use of industry-recognized best practices and proper technology infrastructure and configuration.

Specially designed to help clients using the installed version of Lyris ListManager software, Lyris’ Deliverability Solutions combine education about email deliverability best practices with technical audits and implementation assistance. The Deliverability Solutions help clients significantly increase inbox delivery rates by addressing the sophisticated deliverability requirements and protocols that now exist. The packages include software optimization, training on deliverability best practices and business processes, detailed infrastructure audits and tools for ongoing analysis. Also provided are ongoing support packages for monitoring one’s deliverability, and consultation and representation in resolving incidents of false positive email blocking and bulk placement. For more information, visit http://www.lyris.com/products/deliverability/.

“As the email deliverability landscape has become increasingly complex, many companies that use installed rather than hosted software have discovered that they require current, up-to-date expertise and resources to address authentication, delivery, ISP relations, mail stream and reputation challenges,” said Josh Aberant, Privacy and Standards Manager. “In initial engagements, we’ve already uncovered multiple opportunities for clients to dramatically increase delivery rates by implementing best practices in technology and adopting techniques to improve authentication and reputation.”

Lyris provides its Deliverability Solutions in a two-package series:

• Lyris’ “Get Ready to Deliver” starter package series integrates comprehensive audits with ListManager optimization and implementation programs that cover the external infrastructure of ListManager, which is vital for successful email deliverability. These components include DNS, ISP deliverability metric sources, authentication and reputation protocols, and feedback loop processing within pre-built ListManager configurations.
• Lyris’ “Ongoing Deliverability” series is designed to provide senders with the benefit of Lyris’ comprehensive deliverability know-how for an extended period of time – almost as if the sender has an internal deliverability expert on staff. ListManager customers are given deliverability phone and email support access, and Lyris will consult with and represent senders that encounter false positive delivery failures. This advanced package series meets a sender’s ongoing deliverability needs and is available for three-, six- or nine-month terms.

About Lyris Technologies

Founded in 1994, Lyris Technologies provides leading-edge email marketing software solutions to more than 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris’ solutions among the best-selling email marketing applications on the market today. Based in Emeryville, California, Lyris – along with Email Advisor, ClickTracks, EmailLabs, Hot Banana, and Sparklist - are brands of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses.