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Kensington® Chooses Lyris Technologies’ Email Marketing Solution, ListManager 9.0
ListManager Helps Build Relationships with Repeat Customers
Redwood Shores, CA — August 15th, 2006 — Kensington Computer Products Group (Kensington), a division of an ACCO Brands Corporation (NYSE:ABD), has chosen ListManager 9.0 from Lyris Technologies, subsidiary of J.L. Halsey (OTCBB: JLHY) and leading provider of email marketing solutions, to drive the company’s email marketing campaigns.
ACCO Brands Corporation is one of the world’s largest suppliers of branded office products, with annual revenues of nearly USD$2 billion. Its technology division, Kensington Computer Products Group, was using an in-house email marketing solution and was seeking to upgrade to a more feature-rich tool that would help the company build a comprehensive email marketing program.
“We needed a robust, scalable email marketing solution that allowed our team to efficiently create and track email campaigns,” said Rakhi Patel, the eCommerce Channel Manager for Kensington Computer Products Group. “Email marketing is an integral part of our marketing efforts. Email campaigns are helping us build one-to-one relationships with repeat customers in a cost-effective manner. Results have been very positive, and we’ve already seen increased conversions since we began using Lyris.”
“ListManager 9.0’s many advanced features enable marketers to fully optimize their email marketing and e-commerce efforts,” says Dave Dabbah, Director of Sales and Marketing at Lyris Technologies. “Email is an incredibly effective tool for reaching customers and building relationships. It is particularly effective for e-commerce when customers want immediate information on their order or have other questions. ListManager can automate a variety of communications, increasing efficiency and ROI.”
About Lyris Technologies, Inc.
Founded in 1994, Lyris Technologies provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris Technologies, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY) along with Sparklist and EmailLabs. For more information, please visit http://www.lyris.com.
About Kensington Computer Products Group (www.kensington.com)
Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (NYSE:ABD), a world leader in branded office products, with annual revenues of nearly $2 billion and products marketed in more than 100 countries across the globe. For more information visit the Kensington Web site at kensington.com or call toll-free 1-800-235-6708.
Kensington is a registered trademarks of ACCO Brands. © 2006 ACCO Brands. All rights reserved.
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