J.L. Halsey Integrates Lyris ListManager with ClickTracks Web Analytics, Expanding Email Marketers’ Insight into Subscribers' Post-Email Behavior

Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-Up Messages

EMERYVILLE, Calif. (Sept. 12, 2007) – In a key move toward integrating its marketing technology solutions, J.L. Halsey Corporation (OTCBB:JLHY) today announced that it has tightly coupled its ClickTracks Web analytics solution with its popular email marketing platform, Lyris ListManager.

This milestone moves the company one step closer to its goal of providing marketers with a platform that integrates the core technologies of email marketing, Web analytics and Web content management. In the coming months and year, the company will announce a number of new products and enhancements that combine these three core technologies.

The new integrated solution automatically exchanges information between ListManager and ClickTracks, enabling marketers to track the behavior of email list subscribers from the time they open a company’s email to their activity on that company’s Web site – including any subsequent page views, downloads, purchases, time on site and more. This insight allows marketers to continually hone their email message content, special offers, list segments, Web site content and site design to improve response rates and ROI.

“We’re giving marketers valuable intelligence about how subscribers are responding to their emails and what they’re doing after clicking through to their Web sites,” said Luis Rivera, CEO, J.L. Halsey. “But that data is only helpful if it’s analyzed and acted upon – which is why we also go a step further to automate the process of list segmentation and ROI analysis. We’re committed to providing technology that facilitates rather than frustrates – and we believe that integrating core applications is the best way to do that.”

Using the data provided by Lyris ListManager, a ClickTracks user can segment out email respondents and provide valuable insight into visitor behavior. For example, an email campaign drives 10,000 visitors to a landing page but only 3% convert. A marketer can then analyze the behavior of the 97% that didn’t convert and target that segment with a follow up offer.

Users of both solutions also benefit from ClickTracks’ campaign reporting feature, which gives detailed ROI analysis by comparing the costs of email and PPC campaigns – helping marketers make informed decisions about how to allocate their budgets for maximum results.

For more information, please visit www.lyris.com or call (800) 768-2929.

About J.L. Halsey Corporation

J.L. Halsey (OTCBB: JLHY.OB) is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. Ziff Davis Media’s Baseline Magazine ranked J.L. Halsey No. 1 on its list of the fastest-growing software companies with sales under $150 million. Its core solutions—Lyris List Manager, EmailLabs, ClickTracks, Sparklist, Hot Banana and EmailAdvisor—provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages and optimizing Web sites based on sophisticated, yet easy-to-use Web analytics. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.jlhalsey.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com.