Lyris Technologies Named #1 Email Service Provider
Catering to Middle Market in New JupiterResearch Study

BERKELEY, CA - 09/13/2004 - Lyris Technologies announced today that it has earned the #1 spot in the middle market category in an exhaustive evaluation of email service providers by JupiterResearch, an authority on the business impact of the Internet and emerging technologies. The assessment appeared in JupiterResearch's Email Marketing Buyer's Guide, a recently released study of 28 email service providers.

The report praised Lyris for the usability of its hosted email marketing service offering and for leading the middle market segment in the number of features included as standard in its products. Lyris' top ranking also reflected the company's cumulative score on dozens of other criteria, including fiscal viability, market tenure, total client count, range of deployment options, pricing clarity, and treatment of Sender Policy Framework (SPF) records in support of the industry's deliverability standards and anti-spam efforts.

"The widespread adoption of email marketing has led to a broad range of choices in service providers, and this report by JupiterResearch does a great service by highlighting some of the esoteric but important factors that differentiate the various players," said Steven Brown, vice president of marketing of Lyris Technologies. "Our #1 ranking demonstrates that we have strong product offerings, excellent reference accounts, financial stability, and essential deliverability capabilities that protect email recipients from spam and aid compliance with the CAN-SPAM Act."

Lyris offers its email marketing platform both as installed software (ListManager) and as an ASP service (ListHosting). ListManager software runs on Windows, Linux, and Solaris operating systems with Microsoft, Oracle, and Postgres SQL databases.

Roughly 20 percent of Lyris' 4,200 clients are major corporations, including H.J. Heinz, McIlhenny Co. (Tabasco), Jelly Belly, Kimberly-Clark, Zomba (Jive) Recording Corp., and Frederick's of Hollywood. The rest of the company's client base is divided between mid-market and small businesses.

Lyris has experienced a compound annual growth rate of 50% for the last five years and has been profitable since 1995.

About Lyris Technologies Inc.

Lyris Technologies is the developer of Lyris ListManager, the world's best-selling email marketing software. Over 4,000 businesses—from Fortune 500 corporations to fast-growing startups—rely on ListManager and its ASP service, ListHosting, for high-performance email campaign management and analytics. Lyris also offers the MailShield software suite for spam protection, and MailEngine for fast, efficient email delivery. Founded in 1994, Lyris was recently named by the San Francisco Business Times as one of the fastest growing companies in the San Francisco Bay area.