Lyris VP to Reexamine Conventional Email Marketing Wisdom at OMMA East

BERKELEY, CA — September 15, 2005 — Lyris® Technologies, developer of world-class email marketing software and services, and a subsidiary of J.L. Halsey ( JLHY.ob), today announced vice president of deliverability Robb Wilson will lead a workshop at the upcoming Online Media, Marketing and Advertising Conference and Expo to take place in New York City later this month.

Titled “The New Delivery Wisdom: How To Reach The Inbox Today,” the session will challenge several widely accepted email best practices and lay out a new approach to maximizing inbox delivery and response rates for top-brand email marketing campaigns. The workshop takes place on September 27, 2005, 5:00PM and covers the following additional topics:

• Leading causes of email delivery problems and how to resolve them
• Overlooked methods for ensuring messages are welcomed by customers
• Segmentation strategies that drive customer engagement and response
• The most innovative, effective email marketing strategies in use today

Scheduled to take place during the always-lively Advertising Week in New York, Wilson’s workshop will be geared specifically toward advertising and marketing professionals, and participants will receive a copy of the August 2005 whitepaper The Opt-In Marketer’s Checklist for Inbox Delivery.

As one of the true thought leaders in email marketing today, Robb Wilson is vice president of development and deliverability for email marketing solutions pioneer Lyris Technologies, as well as a former vice president of high-profile marketing firm Quris. In addition to more than 12 years of experience in the development of digital hardware and email software, Wilson has consulted with several major brands to improve email program performance and deliverability. He has served in leadership roles for the Association for Interactive Marketing's Council for Responsible Email, as well as the Email Processing Industry Alliance.

About Lyris Technologies

Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris’ flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service.