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New Book, Advanced
Email Marketing, Offers Tips, Tricks,
Worksheets
for More Strategic Email Marketing
Best-selling web marketing author Jim Sterne pens
new book published by Lyris Technologies; Book signing
to be held November 4 at AD:TECH New York
Berkeley, CA - 30 October 2003 - Lyris Technologies,
developers of the world's best-selling software for
email marketing, announced today that it has published
a new book called Advanced Email Marketing. Lyris
will host a book signing with author Jim Sterne on November
4 at AD:TECH New York, an interactive marketing event
held at the Hilton New York.
Advanced Email Marketing is a 115-page guidebook
to more strategic email marketing — without commercial
or promotional content. Instead, best-selling author
Jim Sterne covers the critical issues email marketers
must master, from goal setting to campaign testing to
measurement and analysis. Dozens of worksheets, exercises,
and charts are included to help readers apply the principles
to their own marketing environments.
Topics covered include:
Suggested email metrics, including financial and
non-financial sales and marketing objectives
Email testing, including which parameters to test
first
Using email for sales forecasting
Loyalty email marketing
Integrating email with other aspects of your marketing,
sales and PR mix
Measuring true ROI
"You may know which of your email campaigns got
the most opens, or even the most direct sales,"
says Sterne. "But which generated the most profitable
business? Which resulted in media exposure, referrals,
or sustained interest in your business? Email can
be an incredible tool in your sales and marketing
plan if you approach it strategically."
Sterne has written five previous well-received
books on Internet marketing, including Web Marketing:
Proven Methods for Measuring Web Site Success; World
Wide Web Marketing; and What Makes People
Click: Advertising on the Web. He will be a
featured speaker at AD:TECH New York, where he will
be presenting on e-Metrics. The book signing will
be held at the Lyris booth (#202) at AD:TECH at
the Hilton New York on Tuesday, November 4, 1:00-1:30
pm.
Advanced Email Marketing is available for
$19.95 at Amazon.com. However, journalists and other
members of the email marketing community may request
a complimentary copy of the book directly from Lyris
at http://www.lyris.com/email_book/.
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