SiteBrand Partners with Lyris to Offer Advanced Email Personalization to Online Retailers

GATINEAU, Quebec & BERKELEY, Calif.—Nov. 23, 2005—SiteBrand, the leader in web personalization technologies for online retailers, today announced enhanced personalization of online marketing campaigns through a partnership with Lyris Technologies, the premier provider of high-performance email marketing solutions. The collaboration allows the Berkeley-based company's best-selling email marketing application, Lyris ListManager, to be integrated with SiteBrand's innovative web personalization solution, enabling retailers to generate email campaigns and web pages based on attributes and behaviors of individual visitors.

"Retailers have long realized the profitability of personalizing marketing messages, and they want the most advanced solutions for implementing it," said Justin Shimoon, president and chief executive officer of SiteBrand. "The Lyris partnership not only provides SiteBrand customers with the industry's most advanced email marketing solution, it also allows them to easily deliver targeted, personalized web pages to the people visiting their site as the result of an email campaign."

The partnership enables retailers to automate the personalization across campaign touchpoints based on specific user behavior such as search terms, click-paths, and purchases. ListManager's triggering and dynamic content capabilities facilitate the creation of precisely timed, highly personalized messages, while SiteBrand solution ensures personalization of the web pages recipients see as the result of any clickthroughs or subsequent visits to a company's web site. SiteBrand customers also gain access to Lyris' critically acclaimed EmailAdvisor tool, which allows them to see how personalized email campaigns will appear in over 35 popular email programs.

"Online retailers drive a lot of the innovation in email marketing technology, so it's not surprising that they want this kind of advanced personalization," said Dave Dabbah, director of marketing for Lyris Technologies. "With the integration of SiteBrand and ListManger, retailers will be able to create effective, relevant campaigns in an entirely new way, and we're excited to see the leading-edge messaging that will result from this partnership."

About SiteBrand

SiteBrand specializes in helping online retailers realize greater profitability through personalization. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. By providing the data necessary to identify market segments to target, and the tools to drive successful campaigns, marketers can generate more customers, more profit per customer, and more customer loyalty. Unlike other solutions, SiteBrand, with its single integrated application, uniquely provides a personalization rules engine and fully-tracked email campaigns. It also provides rapid time-to results, and is offered as a web-based, subscription service. SiteBrand (www.sitebrand.com), founded in 2000, is privately held, with offices in Gatineau, Quebec, Canada.

About Lyris Technologies, Inc.

Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris' flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. For more information, visit http://www.lyris.com.