| ListHosting features and benefits |
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| • Content Creation |
| Text, HTML, multipart MIME, and attachments support |
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| HTML template builder |
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| Content converters/validators |
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| Basic mail merge |
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| Enhanced mail merge on all fields |
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| Dynamic, conditional content and advanced content scripting |
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| Rich media insertion |
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| • Discussions and Archives |
| Discussion group management |
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| Message reading interface and archive |
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| Conferencing (real time chat) |
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| View as newsgroup ("Multiview") |
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| • Campaign Building |
| Create, preview, save, export, and download segments |
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| Query builder / segment wizard |
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| Demographic segmentation |
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| Clickthrough and clickstream segmentation |
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| Triggered and sequential mailings |
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| Recency and frequency limits |
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| Member update tags (behavior-driven database updates) |
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| • Administration |
| Web interface TCP/IP security |
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| Email and web-based unsubscribe |
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| Automated bounce handling |
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| SSL support |
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| Unlimited demographic data fields |
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| Custom branding (domain) |
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| • Reporting and Tracking |
| Pre-built list and mailing reports |
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| Individual member reports |
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| Custom chart builder |
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| HTML open detection/sniffer |
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| Clickthrough and clickstream tracking |
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| Refer-a-Friend functionality and tracking |
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| Forward tracking |
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| Blacklist and complaint checking |
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| Demographic analysis reports |
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| • Advanced Analytics |
| Online and offline purchase tracking and reporting |
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| Customer interest analysis |
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| Sales cycle and abandonment tracking |
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| Web traffic analysis |
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| Total mailing analysis view |
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| • Support |
Technical support
(Web site and email) |
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| Technical support (toll-free phone) |
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| Dedicated technical support |
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