| ListManager Features & Benefits |
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• Content Creation |
Create text, HTML, or multipart MIME messages |
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Build your own templates with the new HTML template builder |
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| Image Library |
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Convert and validate content, links |
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Perform basic mail merges |
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Edit HTML messages with new HTML editor |
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Include attachments |
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Include email or web surveys with survey wizard |
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Perform spam analysis |
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Perform enhanced mail merges, all fields |
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Include dynamic/conditional content, advanced scripting |
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Include links to video or audio clips (rich media) |
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• Campaign Building |
Segment based on demographic data |
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Segment by clickthrough and clickstream behavior |
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Create, preview, save, export, and download segments |
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Perform segmentation based on survey responses |
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Build queries using the Lyris Query Builder |
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| Test message using A/B split-testing |
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Create triggered and sequential mailings |
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Set recency and frequency limits to prevent list fatigue |
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Set behavior-driven database updates |
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• Administration |
Provide one-click opt-in functionality in email or web |
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Offer email and web-based unsubscribe to recipients |
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Handle grievances with automated complaint handling |
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Keep lists clean with automated bounce handling |
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Maintain three-tiered password protection |
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Compare list against suppression/banned email address lists |
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Web interface TCP/IP security |
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View administrator activity with administrative audit trail |
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Front-end server clustering |
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ListManager instance clustering |
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SSL support |
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Granular permissions |
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• Reporting and Tracking |
ClickTracks Web Analytics Integration |
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At-a-glance stats and trends on most recent mailing |
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| Results and trends dashboard |
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Pre-built reports on mailings and list activity |
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Individual member reports |
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| Engagement Index |
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Real-time mail queue analysis |
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Custom chart builder |
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HTML open detection/sniffer |
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Clickthrough and clickstream tracking |
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Refer-a-Friend functionality and tracking |
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Forward tracking |
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Blacklist monitor and complaint checking |
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Demographic analysis |
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• Discussion and Archive Features |
Discussion group management |
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RSS syndication |
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Conferencing (real-time chat) |
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View as newsgroup (multiview) |
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• Additional Features |
Automatic ODBC data synchronization |
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| Advanced message throttling |
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| Support for domain keys |
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Online and offline purchase tracking & reporting |
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Customer interest analysis |
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Sales cycle & abandonment tracking |
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Web traffic analysis |
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Total mailing analysis views |
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