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How do you know which content on your site is having the strongest influence on your conversion rate? This is an important question for two main reasons:
You only need to glance at a newspaper headline or catch 30 seconds of CNN news to realize that we are in one of the most challenging economic times in recent history. As the CMO of Lyris, I've had to tackle the same tough issues you're facing at your own businesses, and my company is looking to me to make the smartest marketing decisions during this tough time.
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It's an open secret that email marketing is the highest ROI tool at a marketer's disposal. It's more cost-effective than direct-mail, paid search and a wide array of other tactics. So it's no surprise that email is seeing even more action than usual now that the economy's officially in recession and marketing budgets are flat or decreasing.
The paradigm of a web site consisting of a group of static, interconnected pages is still strong. There are plenty of very effective web sites which simply send users from one page to another. But marketers are starting to add elements with asynchronous content that break this paradigm.
Over the past few years of working with many clients to understand how effective their pay-per-click campaigns are (and often figuring out how to get them to perform better), I have compiled my top 10 list of ways that many marketers blow their budgets on PPC.
There are many things to consider when conducting business on the Internet. One of the most important is establishing trust with your customers via your Web site. Organizations spend thousands of dollars on the design, navigation, graphics and content when building Web sites hoping that customers find it useful and engaging.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.